A Custom Hat Studio Experience at Bluebird Mercantile

At Lucky Cowboy, the journey west is more than just a path — it’s a calling. It’s an open road where dust meets dreams and the horizon whispers of untamed possibilities.

Nestled inside Bluebird Mercantile, Lucky Cowboy offers a one-of-a-kind custom hat studio experience right here in Laguna Beach. Founded by Ally — whose creative journey has taken her from the buzz of New York City to the soulful landscapes of Colorado, finally landing by the sea in Laguna — Lucky Cowboy is rooted in a deep love for making and a passion for the art of millinery.

Guided by early lessons from her grandmother and shaped by incredible mentors, Ally brings a thoughtful, hands-on approach to every hat. Each piece is crafted with care, becoming more than just an accessory: it’s a canvas for self-expression, a trusted companion for your adventures, and a reminder of the beauty found along the way.

Step into the studio at Bluebird Mercantile to discover the magic of creating a hat that’s uniquely yours — infused with the spirit of the open road, a touch of soul, and just the right bit of luck.

Book your appointment to start the journey at lucky-cowboy.com, or follow along on Instagram @luckycowboy__ for inspiration.