Our Story

Founded by Laguna Beach local Amii Schenk, Bluebird Mercantile is rooted in a love for thoughtful design and timeless style. Inspired by the art of thoughtful living, Amii opened Bluebird’s doors in December 2023 to share her love for timeless style, everyday beauty, and meaningful connection.

Nestled in the heart of Laguna Beach, Bluebird Mercantile is more than just a store—it’s a space to slow down, explore, and discover curated goods for a beautiful life. Here, you’ll find clothing that feels effortlessly chic and enduring, artisan-made accessories, homewares that warm and elevate your spaces, wellness tools to nurture your daily rituals, and vintage treasures that tell their own stories.

Each piece is carefully chosen with intention, honoring craftsmanship, longevity, and the quiet joy of living with objects that are meant to be cherished. Whether you’re seeking something special to wear, a thoughtful gift, or simply a moment of inspiration, we invite you to come in, linger, and make yourself at home.

Bluebird Mercantile Laguna Beach, CA