A love letter to the everyday tee.

We’re proud to carry perfectwhitetee — a brand born from the idea that great basics aren’t just a foundation, they’re the whole vibe. Created by longtime fashion insiders (and forever t-shirt girls) Lisa Hickey and Jen Menchaca, perfectwhitetee is a celebration of timeless style, comfort, and clothes made to actually live in.

This isn’t just about finding the perfect fit (though they’ve nailed that, too). It’s about creating essential pieces that feel good, wear well, and stick around — season after season. Because when something’s right, you’ll want it on repeat.

Founded on National White T-Shirt Day in 2020, perfectwhitetee started with seven core styles — three of which are still bestsellers. Their tees are made from California-milled fabrics and crafted with intention, designed to be the pieces you reach for without even thinking about it.

With over 30 years combined in the industry, Lisa and Jen knew there was a hole in the market — and they filled it with quality, consistency, and a whole lot of heart. The result? A collection of modern wardrobe staples that feel personal, lived-in, and effortlessly cool.

Find perfectwhitetee in store at Bluebird Mercantile, online at www.perfectwhitetee.com, and follow along at @perfectwhitetee for a look into the brand built on simplicity, substance, and the power of a really good tee.